Earlier this year I posted a series on daily marketing and planning meals day-to-day. I enjoyed writing the series and it garnered great comments from readers.
But a friend recently made the point that, while daily grocery shopping may work for me, most families plan menus for the week, do a weekly grocery shopping at a chain store, and don't shop the farmers market. Families scour the weekly food circulars, shop for what is on special, and plan their meals accordingly.
While this may not be the French way, it is an American way, and a cultural difference. But does that mean that shopping supermarket specials can’t yield delicious, healthy, seasonal meals?
I decided to take a close look at this week’s grocery circulars and challenge myself: using only the products on special, and staples from my fridge and pantry, I planned to create a week’s worth of meals using fresh ingredients, for a family of four. To further challenge myself, I wanted to do it for under $50.
So, armed with my Euro shopping trolley and my French attitude toward food and grocery shopping, I walked to the Safeway.
Next post: Qu'ai-je acheter?