On my visit to France two summers ago, my nephews Maxime et Jules, introduced me to Petit Écolier biscuits. Oh how I loved those buttery biscuits with the perfect layer of melt-in-your-mouth milk chocolate. I was hooked forever.
Once home, I knew I had to find those cookies. I thought I had seen them in one of the neighborhood grocery stores, but which one? And would they still carry them? I was thrilled when finally, I found them at my favorite hypermarché, Super Target!
The history of LU is adapted here:
"The Lefèvre-Utile Biscuit Company was a baker and cookie maker founded in Nantes, France in 1846 by Jean-Romain Lefèvre. Today it is known as LU.
The name LU comes from Lefèvre and his business partner and wife, Pauline Utile. Their initials--LU--were first utilized by Alfons Mucha for an 1897 ad for the Lefèvre-Utile Biscuit Co. That same year the company hired Firmin Bouisset to create a poster ad.
Bouisset created Petit Écolier ("the Little Schoolboy") which incorporated the LU initials. Bouisset's poster was used extensively and the image was embossed on the company's Petit Beurre line of biscuits. Within a few years, the success of the logo resulted in the company becoming known as LU."
You can read more about the history of LU, the art, and the products by visiting the LU website. What's more, is since I discovered Petit Écolier two years ago, my neighborhood grocer now carries the whole line of LU products including Petit Écolier with white chocolate, dark chocolate, and extra dark chocolate!
If you haven't tasted Petit Écolier biscuits, check to see if your neighborhood grocer carries them. And if you can't find them, let me know because I just might have to send you a box . . .